ISO-690 (author-date, English)

QIAN, Kun und XIE, Ying, 2026. The Power of Star Creators: Evidence from the Live Streaming Industry. Journal of Marketing Research (JMR). 1 Februar 2026. Vol. 63, no. 1, p. 149-166. DOI 10.1177/00222437251359163.

Elsevier - Harvard (with titles)

Qian, K., Xie, Y., 2026. The Power of Star Creators: Evidence from the Live Streaming Industry. Journal of Marketing Research (JMR) 63, 149-166. https://doi.org/10.1177/00222437251359163

American Psychological Association 7th edition

Qian, K., & Xie, Y. (2026). The Power of Star Creators: Evidence from the Live Streaming Industry. Journal of Marketing Research (JMR), 63(1), 149-166. https://doi.org/10.1177/00222437251359163

Springer - Basic (author-date)

Qian K, Xie Y (2026) The Power of Star Creators: Evidence from the Live Streaming Industry.. Journal of Marketing Research (JMR) 63:149-166. https://doi.org/10.1177/00222437251359163

Juristische Zitierweise (Stüber) (Deutsch)

Qian, Kun/ Xie, Ying, The Power of Star Creators: Evidence from the Live Streaming Industry., Journal of Marketing Research (JMR) 2026, 149-166.

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