*Result*: "Whether to Read or Not to Read": Assessing the Relative Impact of "Reasons For" and "Reasons Against" Reading Privacy Policies Using Behavioural Reasoning Theory.
*Further Information*
*In this study, Behavioural Reasoning Theory (BRT) is applied as a neoteric approach to examine the intention of internet users to read privacy policies before accessing online services. The present study assesses the relative impact of "reasons for' and "reasons against" reading an online privacy policy. A sample of 571 respondents were used to test the hypothesized relationships based on the BRT empirically using PLS-SEM. Findings indicate a significant positive relationship between "reasons for" and both attitude and intention towards reading. Conversely, "reasons against" exhibit a negative association with reading intention. Privacy concerns demonstrated a positive influence on "reasons for" and a negative influence on "reasons against". Furthermore, the moderating role of internet knowledge on these hypothesized relationships was examined. Insights from the study can be useful for government policymakers, service providers, and service users seeking to enhance user interaction with privacy information. [ABSTRACT FROM AUTHOR]*